The rider is a series of requests a band or musician makes when playing a show. It typically outlines how they want their equipment to be set up and arranged through to how they want their dressing room organized and what food and drink they require. These requests range from the low maintenance to the outrageous.
What attracted us to do this series was the way their requests manage to say something about the performers personality that words struggle to and how we can identify with them through food and drink. The catering riders themselves can be pretty comprehensive. We initially thought we would try and shoot the whole list of items but quickly realized that this would become an exercise in spending money and waste. So we decided to edit down and focus on the quirky and unique requests and how some of these things may be juxtaposed.
We wanted to show these riders in a beautiful, noble and timeless way. The idea to show them in a Flemish Still Life manner was because we felt that there was a direct connection between the themes in the paining of time passing and mortality with the musician's time in the fading limelight and the short span they would have to be able to make these demands and have them fulfilled.
Typography by Lorenzo Fanton